Duration of assignment: 12 months
Start date: October 2008
Completion date: September 2009
Description of Project: Maracas Re-development and Re-design Project – Communications Strategy
The TDC engaged Colthrust PR to provide communications consultancy for the highly contentious physical re-design of one of Trinidad’s oldest, most loved beaches. The re-development work had stimulated public concern and villager outrage. Our team’s involvement brought a strategic approach to the stakeholder interactions, media engagement, website and community outreach.
Services Provided
- Formulation of an Oversight Committee;
- Media relations to secure article placement;
- Creation of promotional communications tools – such as a 10-minute documentary and information brochures;
- Design, scripting and advertising placement of print campaign;
- Design of the microsite – mymaracas.com.
Recent Works
E-Commerce, Featured, Website
TTIT Online Ferry Ticket Booking Website
The Port Authority of Trinidad and Tobago turned to SIGHTFACTORY to develop a custom-built real-time online ticket booking application that worked seamlessly with their front office sales system and back office sailings and ticket management system. The result. . . ? Easy ferry ticket booking.
Government Human Resources Company Ltd. (GHRS)
GHRS was a new entity formed by the Government of Trinidad and Tobago. After one year operating without a marketing plan or marketing personnel, the company engaged Colthrust PR to develop their Strategic Marketing and Communications Plan, assist in its implementation and ultimately guide the selection of a Marketing Manager.
Genivar
Genivar had been engaged to formulate a Water and Waste Water Master plan for Trinidad and Tobago. Colthrust PR was sub-contracted by Genivar to provide communications support for the program to ensure national buy-in to the program before, during and after the plan was completed.
Microsoft
Microsoft has been developing its brand in the Caribbean and they have created a roster of activities that must be completed on an annual basis. Colthrust PR was selected by an international panel to provide event planning and management support to this international firm.