Duration of assignment: Nine
Start date: September 2008
Completion date: June 2009
Narrative description of Project: Development of a Strategic Marketing and Communications Plan
GHRS was a new entity formed by the Government of Trinidad and Tobago. After one year operating without a marketing plan or marketing personnel, the company engaged Colthrust PR to develop their Strategic Marketing and Communications Plan, assist in its implementation and ultimately guide the selection of a Marketing Manager.
Description of actual services provided by your staff within the assignment:
- Conduct a full communications audit utilising primary and secondary research;
- Development of marketing and communications plan and implementation of that plan; over a 2 month period; revision of established branding, including redesign of corporate logo and all branding materials and the development of a brand manual;
- Design and scripting of marketing brochure;
- Website audit and recommendations for revamping of corporate website and formation of a proper online strategy;
- Assist in selection and hiring of Communications/Marketing Manager;
- Provision of the job descriptions for other Marketing and Communications team members
Recent Works
E-Commerce, Featured, Website
TTIT Online Ferry Ticket Booking Website
The Port Authority of Trinidad and Tobago turned to SIGHTFACTORY to develop a custom-built real-time online ticket booking application that worked seamlessly with their front office sales system and back office sailings and ticket management system. The result. . . ? Easy ferry ticket booking.
Genivar
Genivar had been engaged to formulate a Water and Waste Water Master plan for Trinidad and Tobago. Colthrust PR was sub-contracted by Genivar to provide communications support for the program to ensure national buy-in to the program before, during and after the plan was completed.
Tourism Development Company
The TDC engaged Colthrust PR to provide communications consultancy for the highly contentious physical re-design of one of Trinidad’s oldest, most loved beaches.
Microsoft
Microsoft has been developing its brand in the Caribbean and they have created a roster of activities that must be completed on an annual basis. Colthrust PR was selected by an international panel to provide event planning and management support to this international firm.