Genivar (Canadian firm) for the Water and Sewerage Authority of Trinidad and Tobago (WASA)
- Duration of assignment: 18 months
- Start date: January 2007
- Completion date: July 2008
Description of Project: Strategic Communications for the Water and Waste Water Master Plan of Trinidad and Tobago
Genivar had been engaged to formulate a Water and Waste Water Master plan for Trinidad and Tobago. Colthrust PR was sub-contracted by Genivar to provide communications support for the program to ensure national buy-in to the program before, during and after the plan was completed.
Services provided:
- Formulation of a multi-dimensional communications strategy and implementation schedule for the program;
- Manage community outreach and town hall meetings to gauge community issues with WASA and assess where the Master Plan could provide the most assistance;
- Creation of business and commercial interactive session where key stakeholders shared their issues, concerns and recommendations for the Master Plan;
- Design and implementation of an advertising campaign to engage public attention;
- Formulation of a website for ease of information sharing;
- Design and dissemination of a Master Plan update brochure;
- Distribution of Master Plan info through newspapers, bill inserts and direct mail.
Recent Works
E-Commerce, Featured, Website
TTIT Online Ferry Ticket Booking Website
The Port Authority of Trinidad and Tobago turned to SIGHTFACTORY to develop a custom-built real-time online ticket booking application that worked seamlessly with their front office sales system and back office sailings and ticket management system. The result. . . ? Easy ferry ticket booking.
Government Human Resources Company Ltd. (GHRS)
GHRS was a new entity formed by the Government of Trinidad and Tobago. After one year operating without a marketing plan or marketing personnel, the company engaged Colthrust PR to develop their Strategic Marketing and Communications Plan, assist in its implementation and ultimately guide the selection of a Marketing Manager.
Tourism Development Company
The TDC engaged Colthrust PR to provide communications consultancy for the highly contentious physical re-design of one of Trinidad’s oldest, most loved beaches.
Microsoft
Microsoft has been developing its brand in the Caribbean and they have created a roster of activities that must be completed on an annual basis. Colthrust PR was selected by an international panel to provide event planning and management support to this international firm.