PAN AFRICAN FESTIVAL TT
After centuries of resistance by enslaved Africans, Britain terminated “apprenticeship” in its Caribbean colonies, ending chattel slavery in those countries on August 1st, 1838. This event triggered a series of commemorative events throughout the country, till to-date. Though there were many celebrations hosted in different parts of the country, August 1st was only declared an official holiday in 1984 by then Prime Minister, George Chambers on the 150th anniversary of the Proclamation of Emancipation. Since then, the Lidj Yasu Omowale Village (Queens Park Savannah) named after Lidj Yasu Omowale, has been hosting commemorative events that has been increasing in popularity over the years.
Thus, the Emancipation Support Committee was formed with Lidj Yasu Omowale and Khafra Kambon as co-chairs, to advance the interests of Trinbagonians of African-descent, nationally and internationally, and to promote national and regional development. The organisation also hosts a number of activities that contributes to the development of African peoples and the society as a whole. Such activities include lectures, workshops, educational programmes and advocacy. For this reason, sightFACTORY has been engaged since 1992 to provide Public Relations and Media Relations intended to increase the awareness of the organisation and to promote the commemorative events titled ‘Pan African Festival’.
CLIENT: Emancipation Support Committee
PROJECT: Pan African Festival TT
PR = Free Advertising!
Undoubtedly, PR cost much less than advertising. It also increases awareness and positive publicity about your organisation.
As part of our engagement, we were able to achieve $350,000 worth of free advertising through media release and feature articles.
Artwork and Design
Over eight (8) pieces of artwork was done for press ads, flyers and invitation for the Pan African Festival TT.
Design was also done for digital screens used at various events including the Trans-Atlantic Trade and Investment Symposium and the Queens Park Savannah.