PAN AFRICAN FESTIVAL TT
After centuries of resistance by enslaved Africans, Britain terminated “apprenticeship” in its Caribbean colonies, ending chattel slavery in those countries on August 1st, 1838. This event triggered a series of commemorative events throughout the country, till to-date. Though there were many celebrations hosted in different parts of the country, August 1st was only declared an official holiday in 1984 by then Prime Minister, George Chambers on the 150th anniversary of the Proclamation of Emancipation. Since then, the Lidj Yasu Omowale Village (Queens Park Savannah) named after Lidj Yasu Omowale, has been hosting commemorative events that has been increasing in popularity over the years.
Thus, the Emancipation Support Committee was formed with Lidj Yasu Omowale and Khafra Kambon as co-chairs, to advance the interests of Trinbagonians of African-descent, nationally and internationally, and to promote national and regional development. The organisation also hosts a number of activities that contributes to the development of African peoples and the society as a whole. Such activities include lectures, workshops, educational programmes and advocacy. For this reason, sightFACTORY has been engaged since 1992 to provide Public Relations and Media Relations intended to increase the awareness of the organisation and to promote the commemorative events titled ‘Pan African Festival’.
CLIENT: Emancipation Support Committee
PROJECT: Pan African Festival TT
SERVICES:
RESULTS:
PR = Free Advertising!
Undoubtedly, PR cost much less than advertising. It also increases awareness and positive publicity about your organisation.
As part of our engagement, we were able to achieve $350,000 worth of free advertising through media release and feature articles.
Artwork and Design
Over eight (8) pieces of artwork was done for press ads, flyers and invitation for the Pan African Festival TT.
Design was also done for digital screens used at various events including the Trans-Atlantic Trade and Investment Symposium and the Queens Park Savannah.
Recent Works
E-Commerce, Featured, Website
TTIT Online Ferry Ticket Booking Website
The Port Authority of Trinidad and Tobago turned to SIGHTFACTORY to develop a custom-built real-time online ticket booking application that worked seamlessly with their front office sales system and back office sailings and ticket management system. The result. . . ? Easy ferry ticket booking.
Government Human Resources Company Ltd. (GHRS)
GHRS was a new entity formed by the Government of Trinidad and Tobago. After one year operating without a marketing plan or marketing personnel, the company engaged Colthrust PR to develop their Strategic Marketing and Communications Plan, assist in its implementation and ultimately guide the selection of a Marketing Manager.
Genivar
Genivar had been engaged to formulate a Water and Waste Water Master plan for Trinidad and Tobago. Colthrust PR was sub-contracted by Genivar to provide communications support for the program to ensure national buy-in to the program before, during and after the plan was completed.
Tourism Development Company
The TDC engaged Colthrust PR to provide communications consultancy for the highly contentious physical re-design of one of Trinidad’s oldest, most loved beaches.
Microsoft
Microsoft has been developing its brand in the Caribbean and they have created a roster of activities that must be completed on an annual basis. Colthrust PR was selected by an international panel to provide event planning and management support to this international firm.