OUR ROLE
sightFACTORY limited of a digital media studio in Trinidad and Tobago with an international clientele that specializes in large-scale, database driven website development, mobile apps and social media marketing.
Our team was tasked with redesigning the look and feel of the Central Bank’s site and incorporating a newer web platform to cater to the expanding service offerings of the Bank to a growing audience base.
Our Approach
In line with our philosophy of “Thought Made Visual”, we started with a strategic approach to developing the new website.
• Examined the business goals of the Central Bank; and
• We analysed usage statistics
• Reviewed other Central Bank websites
• Reviewed existing content in the context of the target audience.
CLIENT: Central Bank of Barbados
PROJECT: Website Development
SERVICES:
RESULTS:
A WELL-BALANCED USER INTERFACE
The result of our strategic approach is a well-balanced user interface that is very functional, vibrant, yet professional.
The most prominent features of the website include:
- An always visible Menu System for easy navigation
- A User-Centric Navigation system that organizes information into logical groups based on user interests
- Enhanced search facilities that allow search by title, date and subject
- Multimedia integration throughout the website; and
- Enhanced charts and data components
Recent Works
E-Commerce, Featured, Website
TTIT Online Ferry Ticket Booking Website
The Port Authority of Trinidad and Tobago turned to SIGHTFACTORY to develop a custom-built real-time online ticket booking application that worked seamlessly with their front office sales system and back office sailings and ticket management system. The result. . . ? Easy ferry ticket booking.
Government Human Resources Company Ltd. (GHRS)
GHRS was a new entity formed by the Government of Trinidad and Tobago. After one year operating without a marketing plan or marketing personnel, the company engaged Colthrust PR to develop their Strategic Marketing and Communications Plan, assist in its implementation and ultimately guide the selection of a Marketing Manager.
Genivar
Genivar had been engaged to formulate a Water and Waste Water Master plan for Trinidad and Tobago. Colthrust PR was sub-contracted by Genivar to provide communications support for the program to ensure national buy-in to the program before, during and after the plan was completed.
Tourism Development Company
The TDC engaged Colthrust PR to provide communications consultancy for the highly contentious physical re-design of one of Trinidad’s oldest, most loved beaches.
Microsoft
Microsoft has been developing its brand in the Caribbean and they have created a roster of activities that must be completed on an annual basis. Colthrust PR was selected by an international panel to provide event planning and management support to this international firm.