Insights
The era of PC power is over.
The mobile device has taken the spot as the leading digital platform and your business should be visible on it.
A mobile application can be one of the best ways to keep your consumers engaged while on the move. But do you really need an app? Can a well-designed responsive website replace the need for one?
Why an app?
A mobile app acts as a constant reminder of your brand as the visual icon ensures that you remain top of mind. Anyone who downloads your app is one touch away from your contact information, your portfolio or your e-store. We compiled a list of reasons why you should, in fact, have an app.
If you decide to build an app, you will have to consider:
Platforms to support
When developing a mobile app, one needs to consider the platforms it should support. Mobile platforms are the software that smartphones use for example, Android and iOS. Depending on target market and budget, your application can be listed on specific or various marketplaces.
Usability across devices
You will also need to determine whether your app needs to work on tablet devices only, phones only or both. While apps made for smaller phone screens can work on tablets, special consideration has to be given to when building tablet applications as usability differs across device sizes.
But is a mobile website better?
If you decide to upgrade an already-existing website versus building an app, ensure that your website looks good and is functional on a mobile device.
The main advantages a mobile website can offer are:
- More cost-effective that app development
- Improved SEO (Search Engine Optimization) rankings
- Improved touch friendly experience
- Faster rendering for users browsing on mobile devices
- Advantages against competitors with non-mobile friendly websites
Mobile websites can look and operate much like mobile apps and providing a great user experience is a fantastic way to solidify your position and expertise in the industry.
The verdict?
Today the individual’s access to the web is literally in their hand.
Whether you have a mobile-friendly website or build an app, either option can positively influence your brand. Outfitting your website with mobile functionalities has obvious economic advantage while a mobile application can increase brand loyalty and customer engagement.
Take initiative and enter the digital marketing world – it can transform the financial outlook of your business.
Are you ready to add value to your brand?
Call us at (868)-221-6155 to get started on creating your mobile app or well-designed website.
