Ministry of Energy and Energy Affairs
Thought (the challenge)
The Ministry of Energy and Energy Affairs' (Trinidad and Tobago) website was largely static with very little user interactivity. As such the new MEEA website needed to be easy to navigate, incorporate interactive visual elements and create portals for its external audiences of students, media, researchers, industry personnel, investors and government officials. The Ministry’s new logo and corporate colours were to form an integral part of the new web interface as it was necessary to incorporate and reinforce the new brand of the Ministry.
Made (our solution)
- Reorganized the site layout and information architecture to allow the target audiences to easily perform the primary objective of research and document retrieval.
- Developed information channels specific to the target audiences needs, while at the same time ensuring that other valuable information would still be easily accessible.
- Developed a scalable site infrastructure that allowed for the easy integration of new information. The implementation of a custom-built Content Management System facilitates extensive “anytime” changes to web content (HTML, images and database information) through an easy-to-use point and click interface.
- Designed a database system for storage on frequently accessed documents that minimized the number of clicks to access.
Visual (the result)
- Visitorship to the site has increased 40%
- The interface prominently features the new logo and corporate colours in the new design and visual elements introduces a human element which highlighted the importance of the Ministry and the energy sector in the lives of people and economy of Trinidad and Tobago.
- Users have access to multimedia content from the homepage.
- Users quickly and easily find the documents that they require.
- Created an easy navigation system of dropdown menus, dynamic sitemaps and submenus.